This talk on ‘The Nature of Money’ is just about ten minutes long and took me five years to write.
And I wrote half of it in my head whilst talking on stage.
But the half of it that I had written down beforehand took five years.
The challenge I set myself five years previously was to take the essential content from Peter Koenig’s work on money and make it straightforward, compelling and entertaining enough that I could stand on stage and present it to a roomful of people drinking beer in a comedy club. So I distilled everything I knew into ten minutes of jokes about cats and Facebook and performed it at Amsterdam’s legendary comedy club, Toomler.
One of the amazing things about performing stand-up comedy is that it is absolutely the harshest form of editing. You immediately know, second-by-second, whether you are communicating something to people. Whereas sitting here typing this, I can basically write anything la-la-la and have no idea of whether it’s communicating anything at all. Whether it’s connecting. Whether it’s empty and saying nothing.
If you think you have an interesting idea and you want to test it, try telling it to a stand-up comedy audience. They’ll let you know if it’s any good.